Customer segmentation based on CLV and customer satisfaction 基于CLV及客户满意度的客户细分
Cannot perform this operation with CLV disc. 无法使用clv唱片执行该操作。
On analyzing the methodology of customer value segmentation based on CLV ( Customer Lifetime Value), this paper presents a new methodology of customer value segmentation based on CLV, which is simple and easy-operating, providing a new pathway for the research of customer value segmentation. 通过分析基于客户生命周期价值客户价值细分的各种方法,给出了一种简单易行的基于AHP(层次分析法)的客户价值细分方案,为客户价值细分提供了一种新的思路。
The desire to establish relationship is represented by customer satisfaction degree, while value contribution, or Customer Lifetime Value ( CLV) is made up of Customer Lifetime Economic Value ( CLEV) and Customer Relationship Value ( CRV). 关系建立的意愿可以由客户满意度来表征;价值贡献即客户终生价值,是由客户终生经济价值和客户关系价值两方面所构成的。
Based on the analysis of CLV model, the author set up an improved CLV model which will reflect the customer's consumption behaviors more objectively, and will provide more accurate expectations. 文章在剖析前人客户终身价值模型的基础上,建立了基于口碑效应的客户终身价值改进模型,更客观地反映了客户消费行为,提高了客户终身价值模型预测的准确性。
In the application section, this paper also proposes the ways combining Pareto/ NBD and monetary value models to evaluate customer lifetime value for both customer with and without purchasing history, and how to set customer defection early warning point according to the CLV. 提出结合Pareto/NBD模型与购买金额期望模型计算有(无)购买历史客户的客户终生价值、根据客户终生价值设置客户流失预警点等方法。
A Study of Improved CLV Model Based on Monte Carlo 基于MonteCarlo的CLV改进模型研究
At last, the paper discusses the applications of CLV theory and model in customer relationship management and brings forward some relevant strategies to direct the CRM practice of Chinese enterprises. 最后对客户生命周期价值建模进行应用分析,并提出相应的策略,以期更好的指导我国企业的客户关系管理实践。
Having a good prediction on customer ′ s buying behavior is the key to many studying sections, such as customer lifetime valuation ( CLV) and customer defection management. 对客户未来购买行为预测是客户终身价值评估、客户流失管理等研究领域的关键。
Customer lifetime value ( CLV) is the key concept within CRM and it has become a main study area of CRM. 客户终身价值(CLV)是CRM中的一个核心概念,是当前国内外CRM研究的一个重要分支。
In early POAG group, MS decreased and MD increased significantly ( P < 0.0001), and the changes of LV and CLV were similar comparing before and after wearing the blurring lens. 早期POAG组配戴毛玻璃镜片后与配戴毛玻璃镜片前,B/Y视野指数比较,MS降低,MD增高,均有显著差异(P<0.0001),LV和CLV无显著差异。
The analysis of CLV is the precondition of identifying customers and allocating resources properly. 对客户终身价值模型进行分析是企业正确区分客户、有效分配企业资源,进而为企业赢得更高回报的前提。
Study on Customer Classification Model Based on CPV and CLV 基于CPV与CLV二维价值的客户识别模型研究
The operating method and features of ZCAV, CAV and CLV in optical disk drive are introduced. The pre-format patterns of magneto-optical disk in ISO and phase change optical disk in ZCAV method are detected. 介绍了在光盘驱动器中,ZCAV,CAV和CLV的工作方式和特点,检测了符合ISO标准的磁光盘预格式信息和非标准的ZCAV方式工作的相变光盘预格式信息。
To Study on Customer Share with the Customer Lifetime Value 浅论顾客份额营销及其在顾客终价值(CLV)模型中的应用
The author maintains that the CLV model is the core of customer management. The decision-makers of the enterprise should invest the limited resources on the most valued customers, and maintain and improve the value of these customers to gain long-term profit for the enterprise. 本文认为,客户终身价值(CLV)模型是客户关系管理的核心,企业决策者应将有限的资源投放到最有价值客户身上,保持和提高这些客户的价值,为企业赢得长远利益。
The key point of customer relationship management is how to quantify customer lifetime value ( CLV). 客户关系管理最基本的问题是量化顾客终身价值。
At first, the paper illustrates the theory framework correlated with CLV, including CRM theory, customer lifecycle theory and customer value theory. 本文首先分析了包括客户关系管理理论、客户生命周期理论以及客户价值理论在内的客户生命周期价值的相关理论基础。
Research on CLV Waterproof Coating CLV型防水涂料试验研究
Based on the five-stage theory of customer relationship development and the records of CRM system, this paper introduces the establishment of the Markov Process Model of customer relationship development and obtains the function of Customer Lifetime Value ( CLV). 以客户关系发展的五阶段理论为基础,介绍了根据企业客户关系管理系统的历史记录建立客户关系发展的马尔柯夫过程模型的方法和过程,并得到了客户生命周期价值函数。
Based on this theory, telecom customer value evaluation index system and computing method combined with AHP method are put forward, and empirical research on the telecom company PHS customers is taken. 并以此为理论依据,设计了电信客户价值评价指标体系;结合AHP法,提出了电信CLV的计算方法,并对某电信企业客户进行了实证分析。
Through applying the model to the CRM system, it analyses the influence of switching probability upon CLV and obtains the customer development strategies for CRM system of the enterprise. 将该模型应用于企业CRM系统实践,分析了客户在不同阶段的转移概率对客户生命周期价值的影响,得到了用以指导企业CRM实践的客户发展策略。
This paper introduces three models of CLV, which are customer retention model, customer transfer model and optimization model. While employing these models, the customer-enterprise relationship type should be given consideration. 顾客终身价值量化的三种模型&顾客保持模型、顾客转移模型和最优化模型在运用时要考虑顾客与企业关系的类型。
The CLV model is conducive to enterprise's identification of key customers in the marketing and therefore the limited resources can be better exploited. 顾客终生价值(CLV)模型有助于企业管理者识别营销渠道中的关键顾客,从而更有效地利用有限资源。
Two-stage high precision spindle CLV control method for unrecorded CD-R 用于未记录CD-R光盘的二级高精度主轴恒线速控制方法
Many researches about measurement and models of CLV appeared. 相应的,围绕客户终身价值的具体测量方法与模型出现了大量的研究。
CLV can predict future margin of customer effectively, so the computation of CLV is an indispensable step in making right customer strategies. CLV是对客户未来利润的有效预测,因此CLV的计算是制定正确客户战略中不可或缺的一步。
The proposition of Customer Lifetime Value ( CLV) and Customer Equity has further deepened the theoretical system of customer relationship management. 顾客终身价值(CLV)和顾客资产概念的提出,进一步深化了顾客关系管理理论体系。
Then we made an application study of the new model. In the application study, we applied forecast method, linear regression method, principal component analytical method and multinomial logit method to measure samples 'CLV and CE. 随后本文对所建立的模型进行了应用研究,通过趋势预测法、线性回归分析法、主成分分析法以及多项logit回归法等经济统计方法对样本顾客的终身价值和企业的顾客资产进行了测量。
Dynamic modeling of customer lifetime value ( CLV) is the difficulty and hot-points on the research of customer relationship management in recent years. 动态客户终身价值(CLV)建模研究是近年来客户关系管理研究的热点和难点。