anadiplosis

1. Consonance and reduplicative sound words help enhance musicality and rhythm while a particular figure of speech such as antithesis, anadiplosis, palindrome and acrostic contributes to originality and novelty of advertisements.
   在汉语广告里，尾韵和叠音词能增强广告的音乐性和节奏感，而如对偶、顶真、回文诗、藏头诗等特别的修辞手法能增强广告的原创性和新颖性。

noun

1. repetition of the final words of a sentence or line at the beginning of the next

   Synonym:    reduplication