Translated from PR-Speak: Gillette needed to give men another reason to pay more for its blades. 换句话说:吉列得有更好的理由,说服男士们在剃须刀片上花更多的钱。
P& G peddles a bevy of brands including tampax, Gillette and Swiffer. 宝洁的一大堆子品牌包括丹碧丝(Tampax)、吉列(Gillette)和Swiffer等等。
Actor Brandon Quinn begins by telling the audience that Gillette sent him around the world to see how long he could shave with a single ProGlide cartridge. 在这则30秒钟的广告中,演员布兰登•奎因向观众讲述,吉列让他环游世界,来见证一下ProGlide剃须刀头可以使用多长时间。
In three deals spread over almost a decade, the owner of Tide detergent, bounty towels, Gillette shaving products, and many other household names has managed to reopen a loophole that Congress closed in 1997. 在时间跨度近10年的3笔交易中,这家拥有汰渍洗衣粉、Bounty纸巾、吉列剃须产品和其他家喻户晓品牌的公司设法重新打通了国会在1997年堵上的一个漏洞。
This year Gillette debuted a 30-second television spot that will go down in the annals of razor blade marketing. 今年,吉列(Gillette)首次推出了一则必将载入剃须刀刀片营销史册的电视广告。
Gillette has always been famously tight-lipped when it came to blade life. 每次谈到刀片使用寿命问题,吉列总是守口如瓶。
Gillette contends its pricing is competitive with rivals like Schick. 吉列认为,与舒适(Schick)等竞争对手相比,吉列的定价更具竞争力。
Linked to: Gillette mobile landing page with links to videos of shaving tips. 指向内容:吉列主页手机版登陆页面,其中包括剃须小贴士视频链接。
The maker of Gillette razors and Crest toothpaste has unveiled a plan to shed up to 100 brands. 这家吉列(Gillette)剃须刀和佳洁士(Crest)牙膏的制造商,公布了一项剥离100个品牌的新方案。
The announcement comes two weeks after Gillette said it would not renew its contract, which expired at the end of2010. 公告在吉列说其将不继续与其合约之后两个星期,其期满结束在2010年。
To this end each year Gillette observes some 20,000 volunteers shave themselves in a bid to pick up tips. 为此,吉列每年对约2万名志愿者的剃须行为进行观察,以便从中获得帮助。
Buffet could be considered the greatest stocks picker in history. Most of his gains come from stocks in familiar companies you could buy for yourself, such as Coca-Cola, Gillette and the Washington Post Co. 他应该是历史上最棒的股票投资人,大部分收入来自一些耳熟能详的公司,可能你也会买它们的股票,比如:可口可乐,吉列还有华盛顿邮报公司。
We are ending the Gillette Champions program after three years. 三年后我们将结束吉列的冠军工程。
Cesc was nominated for the Gillette Young Player of the World Cup 2006, although he did not win. 塞斯克被提名为2006年世界杯最佳新秀,尽管最后他没有获奖。
He said currency trends were a "negative development" for P& G, which makes tide laundry detergent and Gillette razors, but that the group would continue to face "very difficult commodity cost comparisons" in the current quarter. 他表示,汇率走势对汰渍(tide)洗涤用品和吉列(gillette)剃须刀生产厂家宝洁“很不利”,但该集团在当前季度将继续面对“非常严峻的大宗商品成本变动趋势”。
Tiger Woods, who previously lost endorsement deals with AT& T, Accenture, Gatorade and Tag Heuer, will no longer represent Gillette, effective the end of December, the company has announced. 老虎伍兹在早先失去了与AT&T,埃森哲,佳得乐和豪雅表代言权时候,将不再代表吉列,该公司已经宣布合约有效期截止十二月底。
It has been reported around the web that Gillette has dropped Beckham as the world face of their products in favour of Thierry Henry, Tiger Woods and Roger Federer. 网络中盛传格莱特已经选用蒂埃里·亨利、老虎·伍兹和罗杰·费德勒取代贝克汉姆成为其产品的代言人。
Americans are already familiar with him – he's the other famous face in the Gillette ads with Tiger Woods and Roger Federer. 美国人也对他并不陌生&在吉列拍摄的广告片中,泰格•伍兹跟罗杰•费德勒之外的另一张面孔正是亨利。
Companies such as Gillette and Tag Heuer didn't end their relationships outright but stopped featuring him in advertisements. 诸如吉列以及豪雅表的公司不立刻地结束他们的关系但是停止他为主角广告。
At the Gillette Fusion tour, consumers can get a shave on-site to fully experience the razor. 在吉列融合之旅上,顾客可获现场刮胡子以完整体验吉列刮胡刀。
Gillette said Thursday it was phasing out that program and not renewing the contract with Woods and several other athletes. 吉列在星期四说它取消那计划并且与伍兹和若干个其他的运动员不更新合同。
Gillette is also letting its contracts with other athletes, including soccer players such as Messi, Thierry Henry, and Kaka end as part of the conclusion of the marketing program. 吉列也让其与其他运动员的合约结束,包括英式足球运动员梅西;蒂埃里亨利以及卡卡,作为市场营销计划的部分结论。
Clayton Gillette and James Krier have analyzed possible reasons for these popular views. 克莱顿-吉勒特和詹姆斯-科瑞尔已经分析了这些流行观点的可能原因。
Even P& G felt the need to bulk up by acquiring Gillette as a counter to retailers that exerted buying power against branded goods. 就连宝洁都觉得有必要通过收购吉列(gillette)来增强实力,以对付那些利用购买力打压品牌商品的零售商。
For example, guided by the market-driven theory, Wal-Mart and Gillette have taken great advantages in their customer relationship which is much superior than that of their competitors. 众多国外的优秀企业(如沃尔玛、吉列)在市场驱动理论的指导下,从自己良好的顾客关系中获得了明显超出竞争对手的优势。