hype

noun

1. （电视、广播等中言过其实的）促销广告，促销讨论
   advertisements and discussion on television, radio, etc. telling the public about a product and about how good or important it is
   1. marketing/media hype
      夸张的促销 / 媒体广告
   2. Don't believe all the hype─the book isn't that good.
      别相信那些天花乱坠的宣传——那本书没那么好。

verb

1. 夸张地宣传（某事物）
   to advertise sth a lot and exaggerate its good qualities, in order to get a lot of public attention for it
   1. This week his much hyped new movie opens in London.
      本周他那部被大肆炒作的新电影在伦敦上映。
   2. The meeting was hyped up in the media as an important event.
      这次会议被媒体吹成一件大事。

1. N-UNCOUNT 天花乱坠的广告宣传;炒作
   Hype is the use of a lot of publicity and advertising to make people interested in something such as a product.
   1. We are certainly seeing a lot of hype by some companies...
      我们无疑已经看到来自一些公司的大肆宣传。
   2. My products aren't based on advertising hype, they sell by word of mouth.
      我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
2. VERB 大肆宣传（或吹捧）
   To hype a product means to advertise or praise it a lot.
   1. We had to hype the film to attract the financiers...
      我们不得不热炒这部电影以吸引投资人。
   2. These gurus are being promoted by publishers and hyped in the business press.
      这些权威得到了出版商的力推和商务出版界的大肆宣传。
   3. Hype up means the same as hype .
      hype up 同 hype
   4. The media seems obsessed with hyping up individuals or groups...
      媒体似乎热衷于大肆吹捧某些个人或团体。
   5. He felt the film was hyped up too much.
      他觉得这部影片炒作过头了。

1. Divested of the hype surrounding its launch, the show can now emerge as a full-fledged classic.
   没有了上映时的炒作，这场演出现在可以作为一部真正意义上的经典之作亮相了。
2. We are certainly seeing a lot of hype by some companies
   我们无疑已经看到来自一些公司的大肆宣传。
3. My products aren't based on advertising hype, they sell by word of mouth.
   我的产品销售靠的不是天花乱坠的广告宣传，而是良好的口碑。
4. We had to hype the film to attract the financiers
   我们不得不热炒这部电影以吸引投资人。
5. These gurus are being promoted by publishers and hyped in the business press.
   这些权威得到了出版商的力推和商务出版界的大肆宣传。
6. Everyone at school used to hype each other up about men all the time.
   过去在学校大家经常相互煽动彼此对男人的兴趣。
7. You may have bought into the hype and started designing and planning with agility in mind.
   您可能对这些宣传信以为真，并开始在考虑到敏捷性的情况下着手设计和规划。
8. There are a lot of products promising you that, but thats just marketing hype.
   有很多产品对你这样承诺过，但是那只是营销骗局。
9. This is a way to hype things up and grab the attention of the media.
   这是一种炒作升势（老耿：不要造谣生事啊）并攫取媒体注意力的方法。
10. All this hype about decoupling and China pulling the world out of recession is baloney.
    所有那些关于脱钩和中国让世界摆脱衰退的大肆宣传都是胡扯。
11. Note too that soggy stock markets from Wall Street to China have ignored the hype so far.
    同时也要注意到，迄今为止，从华尔街到中国，沉闷的股市都对大肆宣传置之不理。
12. So I think it is meaningless to write any hype about the price here.
    所以，我觉得这是毫无意义的写任何炒作约价格在这里。
13. So was this just media hype or part of a political game?
    那么这只是媒体宣传或政治游戏的一部分？
14. I think the hype factor is dying down on SOA, and that is a good thing.
    我认为SOA的炒作正在逐渐消失，这是个好现象。
15. This man with boundless energy and charisma is also a master of hype, hyperbole and the catchy phrase.
    这名男子与无限的能量和魅力，也是一个硕士的炒作，夸张和引人注目词组。
16. You never said you were a hype, either.
    你也没说过你是隐君子。
17. I'm very guarded about saying that, because the last thing he needs is more hype.
    我很谨慎地说，因为过去的事，他需要的是更多的炒作。
18. Local media hype followed announcement of the project last summer, but there has been no news since.
    在去年夏天宣布这个项目之后，当地媒体炒作了一番，而自此之后就没有什么消息了。
19. She must be feeling it today with all the hype surrounding her new music video!
    她一定是感觉，今天与各种炒作环绕着她新音乐视频！
20. You'll forgive me if I don't believe the media hype over the alleged death of Mumar Gaddafi.
    如果我对媒体对卡扎菲死亡炒作持不信态度的话，那还请您原谅我。
21. This only goes to show that India's rise is media hype.
    这就更证明了印度的崛起只是媒体炒作。
22. Threatening marketing scheme is a great way to add hype and suspense.
    胁从营销策略是增加炒作效果和悬念的好办法。
23. After a week of media hype, it all comes down to the game.
    在一个星期的媒体炒作之后，报道全部集中在了赛事上。
24. Despite all the hype, I thought the film was pretty boring.
    尽管这部电影进行了大肆宣传，我还是觉得它相当无聊。
25. I fell for the hype on the dust jacket and the Mayan type artwork within.
    我摔倒在宣传上的防尘套和玛雅文化的类型作品内。
26. But there seems a reasonable chance the Current hype is overdone.
    但是，眼下的炒作很可能有些过火了。
27. The more hype you get, the higher your valuation.
    市场炒作得越厉害，你对它们的估值就越高。
28. Dave: I would prevent at all cost the dilution of the SOA brand by market hype and hyperbole.
    我会不惜代价阻止市场炒作和夸大其词对SOA品牌的消弱。
29. Programmers and marketers are taking advantage of the hype by boosting their social coverage of the games.
    程序员和市场营销人员正利用社交媒体的蓬勃发展，在社交媒体上增加对奥运会的报道。
30. I'd think this whole thing was just a hype!
    我觉得这个事情（电影）完全是在炒作。

noun

1. blatant or sensational promotion

   Synonym:    ballyhoohooplaplug

verb

1. publicize in an exaggerated and often misleading manner