Because even minor Olympic events such as uniform unveilings can get major publicity, companies from around the world have paid as much as100 million dollars to be associated with the Beijing games. 由于像推介志愿者制服这种很小的奥林匹克事件都能获得很大的公众曝光率,世界各地的很多公司甘愿支付高达1亿美元的赞助费来使自己与北京的奥运会挂上钩。